Digital Sports Tide Pavilion: Integrating Technology and Entertainment, Detonating a New Trend of Immersive and Interactive Sports

I. What is ‘Digital Sports Playground’?
The Digital Sports Playground is a new type of sports centre that combines technological interaction, trendy sports and entertainment experience. It subverts the traditional fitness and amusement modes and brings users a new sports experience that is more entertaining, challenging and immersive through the introduction of technologies such as AR/VR, interactive projection, somatosensory recognition and smart wearable devices.

The target users of this kind of venues not only include young people who are keen on sports, but also parents and children, cultural tourists, net celebrities, etc. Through a wealth of interactive scenarios and games, it creates a trendy space where ‘sports is entertainment’ and ‘entertainment is social’.

II.Second, the core technology to build an immersive experience 
1. Interactive projection technology 
Ground and wall projection and motion capture fusion, to build a visual, multi-dimensional game experience, such as projected football, playing monsters projection, virtual track running, etc., to attract users to participate and continue to stay.

2、AR/VR somatosensory interaction 
Users wear somatosensory devices or handheld props to interact with the virtual scene through body movements, simulating real sports scenes such as archery, target shooting, cycling, boxing, etc., to satisfy the dual experience of sports and games.

3. Intelligent sports equipment access 
Highly interactive equipment such as dart machines, intelligent shooting machines and agile reaction walls are integrated into the data collection and feedback system to help users understand the effect of sports and stimulate the enthusiasm for competition.

4、Digital Integration and Social System 
All devices can access the unified account system, which supports integral accumulation, ranking and achievement system, forming a closed loop of user incentives and increasing stickiness and repurchase.

III.Applicable Scenarios and Commercial Value 
-Commercial Complexes and Shopping Centres: Become a gathering area for families and young people to enhance the flow and frequency of consumption.

-Parent-child playgrounds and educational institutions: teaching and playing, improving children's sensory ability and sports ability, and enhancing parents' satisfaction.

-Sports theme halls and health clubs: different from traditional fitness, more entertaining and prolong user retention.

-Cultural tourism scenic spots and commercial streets: Combine with the venue to create a special trendy game IP, pulling the popularity of cultural tourism and dissemination of heat.

IV. the future trend of digital sports tide playground 
-Content IP: Combine film and television, animation, tide play IP, to create a more attractive theme experience.

-User community: form a membership system and hold regular challenges and group competitions to enhance activity.

-AI data operation: through sports data recording and analysis, user behaviour insight and personalized recommendation.

-Chaining and standardisation: create a modular equipment system to support the rapid landing of multiple venues and reduce operating costs.

Conclusion: 
digital sports and trendy playground is gradually becoming the core carrier of ‘new culture and sports consumption’. Under the impetus of consumption upgrading and experience economy, it integrates various elements such as science and technology, social interaction, entertainment and sports, and meets the dual pursuit of health and fun for different age groups. In the future, whoever can master the core ability of ‘trendy play + intelligent sports’ will be able to seize the high ground in the new round of consumer scene revolution.